Acquisition allocation partnership
Manage the acquisition investment thesis across organic and paid channels.
Who it is for
One company with an accountable operator, measurable conversion path, and several competing growth initiatives.
What we deliver
- One company, one primary market, and up to 8 active SEO/AEO/GEO/paid acquisition initiatives
- Monthly budget/contribution scenario review and weekly decision/change register
- Up to 2 experiment designs per month with agreed measurement, budget cap, and stopping rules
- 4 organic content briefs and 2 existing-page improvement specifications per month
- One source-labeled monthly board memo plus two 45-minute operator calls
What we need from you
- Reliable acquisition data, approved budget limits, margin assumptions, implementation owners, and timely approvals
What is outside the scope
- Media spend, executing all ad campaigns, website implementation, full article production, and guaranteed incremental lift
Acceptance & revisions
Monthly decision register, experiment designs, content specifications, and board memo delivered.
One consolidated memo round and one round per content specification.