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Measurement foundation

Make conversion data useful enough to trust.

Who it is for

Brands whose clicks, leads, and sales are not reconciled.

What we deliver

  • Tracking plan for one website and up to 3 standard conversion events
  • One OpenAI Pixel and server-event integration where supported
  • Shared event identifiers and browser/server deduplication checks
  • UTM convention and documented attribution settings
  • QA evidence, event mapping, and handover runbook

What we need from you

  • Website/code access, analytics access, enabled advertiser measurement features, consent configuration

What is outside the scope

  • Custom CRM rebuilds, unsupported platforms, historical attribution repair, and third-party subscription costs

Acceptance & revisions

Agreed test events reach the configured source without duplicate counting.

One QA remediation round and 14-day defect correction window.